ProtectMeWell Collaborates with 1 Finance to Extend Hyper-Personalized Health Insurance Rule Engine to End Users
ProtectMeWell, in partnership with 1 Finance, has announced the launch of its hyper-personalized health insurance rule engine for individual consumers—a significant leap from its origins as a B2B solution for financial institutions, advisors, and insurers. This innovative insurance rule engine is now set to empower end customers across India, helping bridge the country’s staggering 73% health insurance protection gap and offering much-needed clarity to nearly 40 crore uninsured individuals.
Making Health Insurance Simple and Personal
Navigating health insurance in India can be overwhelming, with complex options, confusing jargon, and fine print that often leaves individuals unsure about their choices. ProtectMeWell’s health insurance rule engine is designed to cut through this complexity. By leveraging advanced data analytics and a comprehensive financial needs analysis framework, the platform delivers hyper-personalized insurance recommendations tailored to each user’s unique circumstances.
“This isn’t guesswork or sales-driven advice,” emphasizes Sumit Ramani. “Our goal is to put the customer first, making health insurance selection straightforward and stress-free.”
Keval Bhanushali, CEO and Co-founder at 1 Finance, adds, “Our health insurance scoring and ranking model, backed by in-depth research, evaluates complex parameters to empower advisors and ensure clarity for customers.”
From Industry Tool to Consumer Empowerment
The journey of this insurance rule engine began with a personal story. Sumit Ramani, Co-founder and Actuary at ProtectMeWell, faced significant challenges securing the right medical insurance for his family after leaving his corporate job in 2017. Despite his expertise in the insurance industry, he found the process daunting—a struggle shared by millions of Indians today. This experience inspired the creation of a B2B solution that enabled financial institutions, brokers, and wealth advisors to deliver precise, data-driven health insurance recommendations to their clients.
Now, through this collaboration with 1 Finance, ProtectMeWell is democratizing access to its insurance rule engine. Individual consumers can now benefit from the same level of personalized, transparent advice that was previously available only through institutional channels.
Transparent, Customer-Centric Health Insurance Solutions
The platform’s insurance rule engine stands out for its commitment to transparency and customer-centricity. By eliminating guesswork and sales-driven advice, it ensures that users receive clear, unbiased recommendations for their health insurance needs.
“This isn’t guesswork or sales-driven advice,” emphasizes Sumit Ramani. “Our goal is to put the customer first, making health insurance selection straightforward and stress-free.”
Keval Bhanushali, CEO and Co-founder at 1 Finance, adds, “Our health insurance scoring and ranking model, backed by in-depth research, evaluates complex parameters to empower advisors and ensure clarity for customers.”
Bridging India’s Health Insurance Gap
With this partnership, ProtectMeWell and 1 Finance are taking a bold step toward closing India’s health insurance protection gap. By extending their hyper-personalized insurance rule engine to end users, they are making quality health insurance advice accessible, understandable, and actionable for everyone.
