Dermatologist-Founded Startup Revolutionizes Baby Skincare to Prevent Harmful Effects
In India, the first 1,000 days of a child’s life are crucial for nutrition, brain development, and immunity—but one vital area is often overlooked: baby skin health. For generations, Indian parents have followed traditional routines of massaging, bathing, and moisturizing their newborns. However, most baby skincare products available in India are not designed for Indian skin types, water quality, or climate.
The Birth of EDA Baby & Child: A Dermatologist-Led Solution
Dr. Sonali Kohli, a renowned dermatologist with over a decade of clinical experience, noticed this gap both in her clinic and at home. Frustrated by the lack of suitable options for her own child, she founded EDA Baby & Child, India’s first dermatologist-founded baby skincare brand. EDA’s mission is clear: to create a clinically validated, science-first child wellness ecosystem for Indian families.
“When I first held my newborn during the COVID-19 pandemic,” she recalls, “I was surrounded by global skincare products designed for temperate climates and Caucasian skin types. I couldn’t find anything that understood the Indian context.”
Why Indian Babies Need Specialized Skincare
The global baby skincare market is booming, but Indian parents are starting to question the effectiveness of international brands. Indian babies have unique genetics, higher melanin levels, and are exposed to environmental stressors like dust, heat, and hard water. Their skin barrier is 40% thinner than adults, making it more vulnerable to pollutants and harsh soaps. Dr. Kohli’s research across India’s diverse climates led to the development of ceramide-rich, pH-balanced, barrier-enhancing skincare products specifically for Indian babies.
EDA’s Science-Backed AM-PM Skincare Regimen
EDA Baby & Child, co-founded by Dr. Kohli and pharmaceutical expert Rohan Rai, offers an AM-PM skincare regimen that respects the circadian rhythm of baby skin. Morning routines focus on gentle cleansing and protection, while night routines emphasize repair and barrier restoration. Each product is formulated with globally sourced ingredients but tested under Indian conditions to ensure maximum relevance and safety.
EDA’s innovative bath oil, for example, combines the nourishment of traditional massage oils with modern cleansing benefits—bridging cultural practices with scientific rigor. Every product undergoes 18–24 months of clinical testing for moisture retention, reactivity, and skin barrier performance.
“Parents were spending thousands on imported creams,” says Dr. Kohli, “but still showing up in my clinic with cases of eczema, irritation, and chronic dryness.”
Sustainable, Safe, and Trusted by Doctors
EDA’s commitment to safety goes beyond formulations. Their Smart Dosage pump dispenses the perfect amount for infant skin, reducing waste and preventing over-application. Packaging is sustainable, fully recyclable, and designed to inspire trust in pharmacies and clinics.
Word-of-mouth has been a powerful growth driver, with parents sharing their experiences on WhatsApp and social media. EDA’s credibility is further cemented by strong medical endorsements—when prescribed by pediatric dermatologists, the brand sees a 4x higher customer lifetime value.
Rapid Growth in India’s Booming Baby Care Market
India’s child wellness market is worth over Rs 8,000 crore and growing rapidly. EDA Baby & Child is not just another baby care brand—it’s building a new category focused on clinically validated, Indian skin-friendly baby skincare. With 40% of sales from its website and 35% from Amazon, EDA is reaching families in Tier 2 and Tier 3 cities, and expanding into premium baby stores and pharmacy chains.
Beyond Skincare: The Future of Pediatric Wellness
EDA’s vision extends beyond skincare. The brand is developing new lines for oral health, nutrition, and teenage skincare, all rooted in medical science and tailored for Indian conditions. With QR-based traceability, parents can verify product quality, expiry, and environmental impact—setting a new standard for transparency in Indian baby care.
“In India, there’s a tradition of caring for babies with utmost care and love,” says Dr. Kohli. “At EDA, we just want to match that love with science.”
Why EDA Baby & Child is the Best Choice for Indian Parents
- Dermatologist-formulated baby skincare for Indian skin
- Clinically tested, pH-balanced, and barrier-enhancing products
- Sustainable, recyclable packaging with smart dosage pumps
- Trusted by pediatric dermatologists and recommended in clinics
- Expanding into holistic child wellness: oral care, supplements, teenage skincare
EDA Baby & Child is redefining baby skincare in India, offering parents a safer, science-backed, and locally relevant alternative to global brands.
